Privacy Policy

Privacy Policy

Last updated: [March 3, 2025]

Welcome to the Allday Goods Privacy Policy. 

Allday Goods is committed to protecting and respecting your privacy. This policy will inform you as to how we and our subsidiary and affiliate companies (“Affiliates”) located worldwide within the Allday Goods family of companies (collectively referred to as "we", "us", or "our") look after your personal data when you visit our website, use our services or other applications that post a link to this policy (collectively, the “Services”). The policy also tells you about your privacy rights and how the law protects you.

So, if you’re looking for more information on how we keep your information safe and how we collect, store, use and share your personal data, this is the right place for you!

California residents, see our “California Privacy Policy” below for more information about certain legal rights.

1. Important information and who we are

1.1 Purpose of this privacy policy

This privacy policy aims to give you information on how Allday Goods collects and processes your personal data through your use of our website, applications or when you interact with us by any other means, including any data you may provide through the website when you sign up to our newsletter, purchase or submit an order for our products, make an enquiry with us or otherwise engage with us.

This website is not intended for children, and we do not knowingly attempt to solicit or receive data relating to children. 

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them. 

1.2 Controller

This policy is issued on behalf of Allday Ltd and its Affiliates (“Allday Goods”). All the companies in Allday Goods have decided that Allday Goods is our global data controller (the one responsible and in charge of the data). So when we mention "we", "us" or "our" in this policy, we are referring to the relevant company in Allday Goods responsible for processing your data. 

We are not required by law to appoint a data protection officer (DPO), so any questions about this policy or our privacy practices, including any requests to exercise “your legal rights”, shall be addressed to the contact details set out below. If you have any questions about this privacy policy, including any requests to exercise “your legal rights”, please contact the us using the details set out below. 

1.3 Changes to this privacy policy

We may review this privacy policy from time to time and we will notify you of any changes by uploading the new version of it on our website. We will send you an e-mail or post an update notice on our website so that you become aware of the updated version of this policy. The “Last updated” date at the top of this policy will also be adjusted accordingly. 

You are advised to review this privacy policy periodically for any changes. Changes to this policy are effective when they are posted on our website and/or applications.

1.4 Your duty to inform us of changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

1.5 Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.

• Contact Data includes billing address, delivery address, email address and telephone numbers.

• Financial Data includes bank account and payment card details.

• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. This may also include information about your visit, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page

• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses. 

• Usage Data includes information about how you use our website, products, and Services. 

• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for industry and market analysis, our marketing and advertising strategy or for any other business purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods). In this case, we may have to cancel a product you have bought from us but we will notify you if this is the case at the time. 

3. How is your personal data collected?

We use different methods to collect data from and about you, including through:

• Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

• purchase our products;

• create an account on our website;

• subscribe to our publications; 

• register and/or attend our events, conferences, or webinars (“Event” or collectively “Events”);

• request marketing to be sent to you;

• enter a competition, promotion or survey; or

• give us feedback or contact us. 

• Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. 

• Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below: 

Technical Data from the following parties:

1. analytics providers such as Google based outside the UK; 

2. advertising networks; and

3. search information providers.

• Contact, Financial and Transaction Data from providers of technical, payment and delivery services.

• Identity and Contact Data from data brokers or aggregators.

• Partners with whom we conduct shared marketing and sales events, for instance, certain competitions run with partners to whom you will give your personal data.

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use (this is, process) your personal data in the following circumstances:

• Necessary for entering into or performing a contract. In order to perform obligations which arise under any contract we are about to enter into or have entered into with you.

• Necessary for the purposes of legitimate interests. Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. 

• Our legitimate interests include responding to enquiries from you or third parties, optimising our website, applications and the overall user experience, informing you about our products and ensuring that our operations are conducted in an appropriate and efficient manner. 

• Ahead of processing your personal data for our legitimate interests, we consider and balance any potential impact on you (both positive and negative) and your rights. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

• Necessary for compliance with a legal obligation. We are subject to certain legal requirements which may require us to process your information. We may also be obliged by law to disclose your information to a regulatory body or law enforcement agency.

• Consent. In some circumstances, we may ask for your consent to process your information in a particular way (for example, we will get your consent before sending you direct marketing communications via email or text message, or any third party marketing. You have the right to withdraw consent to marketing at any time by contacting us).

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below. 

Marketing 

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

Promotional offers from us 

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you (we call this marketing). 

We may send you marketing communications from time to time about our new products and offers, provided that we obtain your consent to do so. If you no longer wish to receive marketing messages from us, you have the right to opt-out at any time by following the instructions in the “Opting-out” section below.

If you have already purchased goods or services from us, we may send you electronic marketing communications about products we feel may interest you (based on your prior experience with us) if you have not opted out from that marketing messages.

Third-party marketing 

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes. 

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time. 

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. 

Change of purpose 

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. 

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes set out in the table ‘Purposes for which we will use your personal data’ above.

• Internal Third Parties: 

• Other companies in the Allday Goods family of companies. 

• External Third Parties:

• Vendors, consultants and other service providers, for example, E-commerce platforms (e.g., Shopify), social media analytics providers, Payment processing providers (e.g., Klarna, Apple Pay, ShopPay, Stripe, or PayPal), website analytics providers (e.g., Google Analytics), tools we use to prevent spam and other security risks related to the abusive automated software, online activities, product feedback or help desk software providers, CRM service providers (e.g., Mailchimp), and email service provider (e.g., 123reg). 

• Professional advisers, including, without limitation, lawyers, bankers, auditors, and insurers based in who provide consultancy, banking, legal, insurance, and accounting services.

• HM Revenue & Customs, regulators, and other government and/or law enforcement authorities who require reporting of processing activities in certain circumstances.

• Professional marketing agencies (e.g., Ethix) that provide services on our behalf or help us operate the Services or our business.

• Business Transfers:

• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. In this case we may share and/or transfer customer information, including personal data, in connection with the evaluation of and entry into such transactions and based on our legitimate interest. Also, if we or our assets are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, personal data may be one of the assets transferred to or acquired by the third party. 

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International data transfers

We share your personal data within the Allday Goods family of companies. This will involve transferring your data to our Affiliates outside the UK.

In addition, many of our external third parties are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.

Allday Goods is operating globally. Therefore, personal data of individuals who visit our websites or otherwise interact with us may be transferred and accessed from around the world, such as from countries where Allday Goods, our Affiliates or Processors operate. 

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: 

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data, as adopted by:

• European Commission (“EC”), based on Article 45 of Regulation (EU) 2016/679 (GDPR) – for more information, and to access the full list of countries deemed adequate to date, please visit https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions 

• UK Secretary of State, based on Article 45 of the UK GDPR and Section 17A of the Data Protection Act 2018 – for more information, and to access the full list of countries deemed adequate to date, please visit https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-transfers/;

• Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK (i.e. EU’s Standard Contractual Clauses (“SCCs”) alongside UK Addendum to the SCCs. 

• Where we transfer data to the United states of America (US), we ensure that our Affiliates and processors located in the US adhere to the EU-US Data Privacy Framework (“EU-US DPF”), including as applicable under the UK Extension to the EU-US DPF – for more information, please visit https://www.dataprivacyframework.gov/.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK. 

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. 

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

In some circumstances you can ask us to delete your data: see your legal rights below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you. 

9. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please see below to find out more about these rights: 

• Request access (commonly known as a "data subject access request") – you have the right to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

• Request correction - you have the right to correct any incomplete or inaccurate data we hold about you, though we may need to verify the accuracy of the new data you provide to us.

• Request erasure (“right to be forgotten”) - you have the right to ask us to delete or remove the personal data we hold about you from our records. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons – for example, where we are legally obligated to keep the information or if it is impossible or unproportionate for us to erase the data. In this case, we won’t delete it but we will only keep it for as long as it is needed and we have time limits on our data systems. 

• Object to processing – you have the right to object to processing your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you feel such processing impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

• Request restriction of processing - you have the right to ask us to suspend the processing of your personal data in the following scenarios: 

• If you want us to establish the data's accuracy.

• Where our use of the data is unlawful but you do not want us to erase it.

• Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims. 

• You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. 

• Request the transfer – you have the right to ask us to transfer the personal data we hold about you, either to you or a third party you have chosen, in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. 

• Withdraw consent at any time (where we are relying on consent to process your personal data). However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide you with certain products or services. We will advise you if this is the case at the time you withdraw your consent.

• Object to automated processing, including profiling – in some circumstances you can ask us not to reach decisions that produce legal or similarly significant effects on you using automated decision-making, including profiling. Note, however, that the use of algorithms or machine learning techniques in ways that don’t have significant privacy implications on you is unlikely to render you with the right to object such automated processing. 

If you wish to exercise any of the rights set out above, please contact us on the contact details set out below. 

Your Canadian Privacy Rights

Residents of Canada are permitted to request and obtain from us information respecting the existence, use, and disclosure of their personal information as well as access to that information (subject to certain exceptions pursuant to applicable laws). Without limiting the above, residents of Canada will, upon request:

• Be informed of whether we hold personal information about you;

• Be provided with an account of third parties to which we have disclosed your personal information;

• Be able to challenge the accuracy and completeness of your personal information and have it amended as appropriate; and

• Be provided with information about our policies and practices with respect to the management of personal information, including: the name or title, and address, of the person who is accountable for our privacy policies and practices; the means of gaining access to personal information; a description of the type of personal information held by us, including a general account of its use; a copy of any brochures or other information that explain our policies, standards, or codes; and what personal information is made available to related organizations.

Requests may be submitted by emailing us at hello@alldaygoods.co.uk.

In addition, commercial electronic messages (including emails, SMS, MMS and text messages) will not be sent to persons in Canada unless they have provided explicit consent to receive such messages, or we have implied consent to send such messages pursuant to applicable legislation. However, we may still send transactional messages as permitted under applicable laws.

Your California Privacy Rights

California residents, see our “California Privacy Policy” below for more information about certain legal rights.

Your Nevada Privacy Rights

Nevada law permits our users who are Nevada consumers to request that their personal data not be sold (as defined under applicable Nevada law), even if their personal data is not currently being sold. Requests may be submitted by emailing us at hello@alldaygoods.co.uk.

Your Virginia, Colorado, Connecticut, and Utah Rights 

If you are located in Virginia, Colorado, Connecticut, and Utah, you have certain rights regarding your Personal Data. The section describes how we collect, use, and share your Personal Data under the Virginia Consumer Data Protection Act (“VCDPA”), the Colorado Privacy Act (“CPA”), the Connecticut Act Concerning Personal Data Privacy and Online Monitoring (“PDPOM”), and the Utah Consumer Privacy Act (“UCPA”) and your rights with respect to that Personal Data. 

As a Virginia, Colorado, Connecticut, or Utah resident, you have some or all of the rights listed below. However, these rights are not absolute, and we may decline your request as permitted by law. You can ask to appeal any denial of your request in the same manner through which you may submit a request.

• Right to Access and Portability. You have right to access your Personal Data and/or receive a copy of the Personal Data that we have collected about you.

• Right to Correct. You have the right to correct inaccurate Personal Data that we have collected about you.

• Right to Delete. You have the right to delete the Personal Data we have obtained about you or that you have provided to us with certain exceptions.

• Right to Opt-out of Tracking for Targeted Advertising Purposes. You have the right to opt-out of certain tracking activities for targeted advertising purposes.

• Right to Opt-out of Profiling. If we process your Personal Data for profiling purposes as defined by the VCDPA, CPA, PDPOM, and/or UCPA you can opt-out of such processing.

Right to Non-discrimination. You have the right to be free from discrimination as prohibited by the VCDPA, CPA, PDPOM, and/or UCPA.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. 

10. Contact details

If you have any questions about this privacy policy or our privacy practices, please contact us in the following ways:

Full name of legal entity: Allday Ltd

Email address: hello@alldaygoods.co.uk

Postal address: Allday Ltd, Unit 5B, Stamford Works Gillett Street, London, N16 8JH, United Kingdom

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance. 

 

California Privacy Policy

Effective Date: [March 3, 2025]

This California Privacy Policy (“California Policy”) supplements the Privacy Policy and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopted this California Policy to comply with California privacy laws, including the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”). Any terms defined in the CCPA and not defined here have the same meaning when used in this California Policy.

1) Notice of Collection and Use of Personal Information

We may collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”). In addition, we may collect data that is not identifiable to you or otherwise associated with you, such as aggregated data, and is not personal information. To the extent this data is stored or associated with personal information, it will be treated as personal information; otherwise, the data is not subject to this California Policy.

Categories of Personal Information

Within the last twelve (12) months, we may have collected the following categories of personal information:

1. Identifiers, such as a real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, driver’s license number, or other similar identifiers.

2. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code 1798.80(e)), such as name, signature, address, telephone number, credit card number, debit card number, or any other financial information.

3. Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

4. Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement.

5. Geolocation data.

6. Audio, electronic, visual, thermal, olfactory, or similar information, such as voicemails, or social media profile pictures.

7. Inferences drawn from any of the information above to create a profile about a consumer reflecting the consumer’s preferences, characteristics (such as gender), and behavior; and

8. Sensitive personal information, such as precise geolocation data. 

We will not collect additional categories of personal information other than those categories listed above. If we intend to collect additional categories of personal information, we will provide you with a new notice at or before the time of collection.

Use of Personal Information 

We collect and process your personal information for our business and commercial purposes, which include the following:

• Providing you with information tailored to your requests, responding to inquiries, and delivering services and products;

• For marketing purposes, including sending you messages about us, our partners, and the products and services we offer, which may from time to time include contests, rewards, events, and special offers for products and services. These communications may be tailored based on the communications preferences you select when providing us with your information or your activity on the Services, such as an abandoned cart;

• Operating, maintaining, and improving the quality and security of our products and services;

• Communicating with you by email and push notification, in each case with your consent if such consent is required in accordance with applicable laws or software platforms, about products, services, order status, and other topics;

• Compliance with applicable laws, regulations, rules and requests of relevant law enforcement and/or other governmental agencies;

• Endeavoring to protect our and our partners’ rights, property, or health and safety, and the rights, property, and health and safety of our customers, users and other third parties; and

• For other purposes, as permitted or required by law.

We will not use the personal information we collected for material different, unrelated, or incompatible purposes without providing you with notice.

Sources of Personal Information 

We may collect personal information from and about you from the following sources:

• From You - When you provide it to us directly;

• Operating Systems and Platforms - Automatically through logging and analytics tools, and as a result of your use of and access to the Services;

• Data Analytics Providers - That provide web analytics and usage information to us through the use of cookies, pixels, and tracking technologies, such as Google and Meta analytics;

• From Service Providers - That we have engaged to provide services to us, including services related to shipping, returns, customer support, fraud mitigation, and email marketing; and

• From Third Parties - From third-party sources, including payment processors (such as Klarna, Apple Pay, ShopPay, Stripe, and PayPal), fulfillment providers, and social networks (through your interactions with us on social media websites).

Sale or Sharing of Personal Information 

We do not “sell” or “share” your personal information as these terms are defined under the CCPA. Within the last twelve (12) months, we have disclosed the following categories of personal information for a business purpose with the following categories of third parties:

• Category 1 (e.g., identifiers): Affiliates, Payment Processors (such as Klarna, Apple Pay, ShopPay, Stripe, and PayPal), Fulfillment Providers and Government Entities

• Category 2 (e.g., customer records): Affiliates, Payment Processors (such as Klarna, Apple Pay, ShopPay, Stripe, and PayPal), Fulfillment Providers and Government Entities

• Category 3 (e.g., commercial information): Affiliates, Fulfillment Providers and Government Entities

• Category 4 (e.g., internet activity): Affiliates, Fulfillment Providers and Government Entities

• Category 5 (e.g., geolocation): Affiliates and Fulfillment Providers

• Category 6 (e.g., audio, electronic): Affiliates and Government Entities

• Category 7 (e.g., inferences): Affiliates

• Category 8 (e.g., sensitive personal information): Affiliates and Fulfillment Providers

Retention of Personal Information 

We retain personal information for no longer than we deem necessary for the purposes for which it is processed as described above, including but not limited to compliance with applicable laws, regulations, rules and requests of relevant law enforcement and/or other governmental agencies, and to the extent we reasonably deem necessary to protect our and our partners’ rights, property, or health and safety, and the rights, property, and safety of our customers, users and other third parties.

Thereafter, as a general matter, your personal information will be archived and stored to be used and otherwise processed in the event of legal or regulatory requirements, statutes of limitations, disputes, or actions, and will be stored and, if applicable, used and otherwise processed until reasonably after the end of any such requirement, limitation, dispute, or action, including any potential periods of review or appeal. Subsequently, your personal information will be anonymized, deleted or archived as permitted by applicable law.

2) Your California Privacy Rights

California Civil Code Section 1798.83, known as the “Shine the Light” law, permits our users who are California residents to request and obtain from us a list of what personal information (if any) we disclosed to third parties for their own direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. Requests may be made only once per year per person, must be sent to the email address below, and are free of charge.

We do not disclose personal information protected under the “Shine the Light” law to third parties for their own direct marketing purposes.

In addition, the CCPA provides California residents with the following rights:

1. Right to Know: You have the right to request that we disclose certain information to you about the personal information we collected, used, disclosed, shared and sold about you in the past 12 months. This includes a request to know any or all of the following:

• The categories of personal information collected about you;

• The categories of sources from which we collected your personal information;

• The categories of personal information that we have shared, sold or disclosed about you for a business purpose;

• The categories of third parties to whom your personal information was shared, sold or disclosed for a business purpose;

• Our business or commercial purpose for collecting, selling or sharing your personal information; and

• The specific pieces of personal information we have collected about you.

2. Data Portability: You have the right to request a copy of personal information we hold about you.

3. Right to Deletion: You have the right to request that we delete the personal information we collected from you and maintain, subject to certain exceptions. Please note that if you request deletion of your personal information, we may deny your request or may retain certain elements of your personal information if it is necessary for us or our service providers to:

• Complete the transaction for which the personal information was collected, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between our business and you.

• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity.

• Debug to identify and repair errors that impair existing intended functionality.

• Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law.

• Comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code.

• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the deletion of the information is likely to render impossible or seriously impair the achievement of such research, if you have provided informed consent.

• To enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us.

• Comply with a legal obligation.

• Otherwise use the personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

4. Right to Opt-In to Financial Incentives: You have the right to opt-in to financial incentives. You also have the right to opt-out at any time. Please see the “Notice of Financial Incentive(s)” section below for more information about our loyalty and/or financial incentive that we may offer.

5. Right to Opt-Out/In: You have the right to opt-out of the sale or sharing of your personal information. You also have the right to opt-in to the sale of personal information. However, we do not sell or share your personal information. We do not and will not knowingly sell and share the personal information of minors under the age of 16 without affirmative authorization. 

6. Right to Non-Discrimination: You have the right not to receive discriminatory treatment by us for the exercise of your CCPA privacy rights. Unless permitted by the CCPA, we will not:

• Deny you goods or services.

• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

• Provide you a different level or quality of goods or services.

• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

7. Right to Correct: You have the right to correct inaccurate Personal Information about you. Once we receive and verify your request, we will use commercially reasonable efforts to correct the inaccurate Personal Information about you.

8. Right to Restrict or Limit the Use of Sensitive Personal Information: You have the right to restrict the use and disclosure of sensitive personal information to certain purposes related to the offering of goods or services as listed in the CCPA. 

Some of the Services, however, may require your personal information. If you choose not to provide your personal information that is necessary to provide any aspect of the Services, you may not be able to use those Services. In addition, as described in the section captioned “Your Choices” in the Privacy Policy, it is possible to change your browser settings to block the automatic collection of certain information.

3) Submitting a Verified Consumer Request

To exercise your Right to Know, Data Portability, and Right to Delete, you must provide us with sufficient information to allow us to verify your identity, and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. Once we receive the information you provide to us, we will review it and determine if more information is necessary to verify your identity as required by law, and we may request additional information in order to do so.

Only you, or a person authorized by you to act on your behalf, may make a verifiable consumer request related to your personal information.

You may only make a verifiable consumer request for Right to Know or Data Portability twice within a 12-month period. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. Given the sensitivity of your personal information that we collect and retain, we will need to verify your identity with at least 2 pieces of information, such as Name, Address or Customer Email.

• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We may deny your request if we are unable to verify your identity or have reason to believe that the request is fraudulent.

Consumer Request by an Authorized Agent

If any authorized agent submits a consumer request on your behalf, in order to confirm that person or entity’s authority to act on your behalf and verify the authorized agent’s identity, we require a verifiable request be submitted by emailing us at hello@alldaygoods.co.uk. Your email should include the below items: 

• To verify your authorization to request on behalf of a California resident, provide one or more of the following: (1) California Secretary of State authorization, (2) written permission from the California resident, or (3) power of attorney.

• To verify your identity, provide evidence of your identity.

• To verify the identity of the California resident for whom the request is being made, provide the information set forth above for the verification of the consumer request. 

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require to create an account with us. However, if you do have an existing login, we may require you to log in to submit a request. We will only use personal information provided in a verifiable consumer request to verify the request’s identity or authority to make the request.

We will use commercially reasonable efforts to acknowledge receipt of the request within ten (10) business days of its receipt. We will respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the receipt of the verifiable consumer request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For Data Portability requests, we will provide the responsive information in a portable and, to the extent technically feasible, in a readily usable format that allows you to transmit the information to another entity without hindrance. 

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Do Not Track

We may use analytics systems and providers and participate in ad networks that process personal information about your online activities over time and across third party websites or online services. We do not currently process or comply with any web browser’s “do not track” signal or other mechanisms that provide consumers with the ability to exercise choice regarding the collection of personal information about your online activities over time and across third party websites. 

4) Notice of Financial Incentives 

From time to time, we may offer a financial incentive and/or price or service difference to our customers related to the collection of personal information. This Notice of Financial Incentive(s) explains the financial incentives or price or service differences that we may offer, so that you can make an informed decision on whether you would like to participate.

Customers who sign up for our emails may receive a coupon code on their next purchase. You can opt-in to receive this code by providing your email address and/or phone number. You have the right to withdraw your consent to participate at any time and can do so by clicking on the “Unsubscribe” link at the bottom of our marketing communications.

Generally, we do not assign monetary or other value to personal information. However, in the event we are required by law to assign such value in the context of financial incentives or price or service differences that we offer, we have valued the Personal Information collected and used as being equal to the value of the discount code or financial incentive offered, and the calculation of the value is based upon a reasonable and good-faith estimate often involving the consideration of (i) the categories of Personal information collected (e.g., email addresses and phone numbers), (ii) the value of the discount offered, and (iii) the value of the total purchase (excluding taxes and fees). The disclosure of the value described herein is not intended to waive, nor should be interpreted as a waiver to, our proprietary or business confidential information, including trade secrets, and does not constitute any representation with regard to generally accepted accounting principles or financial accounting standards.

5) Modifications and Updates to this California Policy

We reserve the right, at any time, to modify, alter, and/or update this California Policy, and any such modifications, alterations, or updates will be effective upon our posting of the revised California Policy. Your continued use of the Services following our posting of any revised California Policy will constitute your acknowledgement of the amended California Policy.

6) Additional Information and Assistance

If you have any questions or complaints about this California Policy and/or how we process personal information, or would like to exercise any of the rights set forth above, please contact us at: 

Full name of legal entity: Allday Ltd

Email address: hello@alldaygoods.co.uk

Postal address: Allday Ltd, Unit 5B, Stamford Works Gillett Street, London, N16 8JH, United Kingdom

For more information about how users with disabilities can access this California Policy in an alternative format, please contact us at hello@alldaygoods.co.uk.